Moving Digital Billboards

Why moving billboards?

Digital billboards are like LCD screens which you see on the streets, are a great way of promoting your brand and products, since you can create videos and motion graphics for advertising. However, these kinds of media can be four times the value of traditional billboards! Moving billboards use sophisticated GPS device, gyroscopes, accelerometer and a camera that uses sophisticated scientific methods to count the number of targets impacted with a company’s advertisement.

Our connected devices

Who pays attention?

According to a study more than half of billboard viewers aged 18 or older have…

a) Learned about an event they were interested in attending (58%)

b) Learned about a restaurant they later visited (58%)

c) Talked about something funny they saw (56%) on a roadside billboard

d) Been reminded to tune into a TV program (33%) or a radio station (44%)

e) Noted a phone number (26%) or Web site address (28%) written on an outdoor billboard

Purchase decision?

According to the study, “billboard viewers make shopping decisions while in the car.”

a) 72% of billboard viewers frequently or sometimes shop on their way home from work.

b) 68% frequently or sometimes make their shopping decisions while in the car

c) 38% make the decision to stop at the store while on their way home

d) 24% say they were motivated to visit a particular store that day because of an outdoor ad message

e) 32% visited the retailer they saw on a billboard later that week

f) 50% reported receiving directional information from a billboard

g) 24% said they have immediately visited a business because of an outdoor ad message