Why moving billboards?
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Our connected devices
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Who pays attention?
According to a study more than half of billboard viewers aged 18 or older have…
a) Learned about an event they were interested in attending (58%)
b) Learned about a restaurant they later visited (58%)
c) Talked about something funny they saw (56%) on a roadside billboard
d) Been reminded to tune into a TV program (33%) or a radio station (44%)
e) Noted a phone number (26%) or Web site address (28%) written on an outdoor billboard
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Purchase decision?
According to the study, “billboard viewers make shopping decisions while in the car.”
a) 72% of billboard viewers frequently or sometimes shop on their way home from work.
b) 68% frequently or sometimes make their shopping decisions while in the car
c) 38% make the decision to stop at the store while on their way home
d) 24% say they were motivated to visit a particular store that day because of an outdoor ad message
e) 32% visited the retailer they saw on a billboard later that week
f) 50% reported receiving directional information from a billboard
g) 24% said they have immediately visited a business because of an outdoor ad message
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